Launch Pad for New Design

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JAGDA embarks on a new mission from the Tokyo Midtown Design Hub, a design base with a direct connection to the world.

In 2007, the JAGDA office took an epoch-making step forward and relocated to Tokyo Midtown in Roppongi, Tokyo. We established the Tokyo Midtown Design Hub together with the Japan Institute of Design Promotion and an educational institution in the newly opened complex, where we rub shoulders with design-related facilities, art galleries and museums such as 21_21 Design Sight and Suntory Museum of Art. Placing even stronger emphasis on work communicating and disseminating the role of design in society, we are striving to become part of a new stronghold of design in Japan. We will put further effort into the overseas promotion of distinguished Japanese design, in sync with trends and developments in the international design scene.

Launch Pad for New Design
Graphic Design in apan: JAGDA 1981—2006, Tokyo Midtown Design Hub, 2007 @Satoshi Asakawa

What is Design Hub ?

In cooperation with various sectors of society, Japan’s leading design-related organizations and educational facilities aim to stimulate an improvement of the international presence of Japanese industry and design by nurturing creative ability and competitiveness through design. Design Hub aims to play the role of a “hub” in society that hosts the industrial-academic project of collaborations between educational institutions and corporations, as well as seminars and workshops for designers’ human resource cultivation, and exhibitions and symposia functioning as information transmission bases for presenting new Japanese design to the world.

Partner Organizations

Japan Graphic Designers Association Inc.


Japan Institute of Design Promotion (JDP)

Established in 1969, the Japan Institute of Design Promotion (JDP) serves as Japan’s only institution with comprehensive advocacy towards the discipline of design. JDP operates the Good Design Award (“G” Mark) program, which has been continuing for over a half-century, disseminates information about design throughout Japan and around the world, and is engaged in various design promotion initiatives, such as supporting business through the use of design and human-resource training across the field of design.


Tama Art University Bureau (TUB)

April 2021 is the launch of a place to connect creativity and aesthetics with society. It will be a new kind of space for innovation, to interaction, and exhibiton. Value through creation – We are providing design and art programs to a wide range of people.


International Design Liaison Center

International Design Liaison Center, in collaboration with industries and educational, research and design institutions in Japan and abroad (Member institutions: 18 educational and 23 design-related institutions), provides opportunities for active presentations and networking and supports education of globally-competitive human resources.